Introduction

Project Overview: This case study details the design process and rationale behind a car rental app. The app enables users to easily find and rent vehicles of their choice.

Problem Statement

Objective: The goal was to design a user-friendly interface that allows users to search, select, and rent cars efficiently.

Design Process

1. Wireframes

• Initial Sketches: Discuss the initial wireframes that laid the foundation for the design. This could include sketches or low-fidelity wireframes.

2. Design Development

• Home Screen:

  • Objective: Make it easy for users to begin the car rental process.

  • Design Choices:

    • Large, attractive imagery to engage users immediately.

    • A clear call-to-action (CTA) button ("Let's Go").

• Vehicle Selection Screen:

  • Objective: Allow users to browse and select vehicles easily.

  • Design Choices:

    • A search bar for quick access to specific vehicle brands.

    • Highlighting top brands with engaging visuals.

    • Displaying vehicle specifications and rental prices clearly.

• Booking Overview:

  • Objective: Provide a streamlined booking process with clear payment options.

  • Design Choices:

    • Toggle option for booking with or without a driver.

    • Input fields for start and end dates, pick-up, and drop-off locations.

    • Prominent payment section for ease of transaction.

3. Color Palette and Typography

• Color Choices: The red and blue themes differentiate between the brands and enhance the visual appeal.

• Typography: Discuss the chosen font style and its impact on readability and aesthetics.

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