Meet the new Microsoft Surface Pro
As the UI Production Director at Microsoft, I directed the UI production for the Surface Pro announcement, a pivotal component of Microsoft's larger AI initiative centered around the new Copilot+ PC and its advanced AI chip. My responsibilities included:
- Screen Design and Animation: Crafted and animated numerous screens to illustrate the groundbreaking AI capabilities of the device.
- Seamless Integration: Ensured smooth integration of 3D elements and resolved any technical issues alongside the Director.
- Collaborative Effort: Worked closely with the Art Direction team to create a cohesive and engaging visual narrative.
Our comprehensive approach resulted in a compelling video that effectively showcased the innovative features of the Copilot+ PC. This project is part of a broader AI effort, connected to the overall Copilot+ PC announcement, the new Surface Laptop, and the Recall experience by Microsoft. Our work exemplifies our commitment to harnessing AI to enhance user experiences and drive technological advancement.
CREDITS
Director - Daniel Escolin
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund Creative
Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
3D Art Development - Wes Cockx
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan