Project​​​​​​​ Overview

The objective of this project was to create a compelling visual identity for Jasmine, a charming flower shop known for its vibrant and joyful atmosphere. The design needed to capture the essence of the shop's environment and convey a sense of warmth and happiness to attract and engage customers.

Design Concept

The visual identity centers around a thoughtfully crafted logo that integrates the initial letter "J" with the delicate shape of a jasmine petal. This fusion symbolizes both the brand name and the floral nature of the business, creating a harmonious and memorable emblem.

Color Palette

A joyful and lively color was chosen to evoke feelings of happiness and positivity. This color not only represents the cheerful ambiance of the shop but also stands out, making the logo easily recognizable.