Patient awareness campaign #Foreldredrømmen

The goal of the #Foreldredrømmen campaign was to enable persons living with rheumatism to help them make good, informed decisions regarding family planning. NRF, Spafo and UCB Pharma wanted to dispel myths connected to this sensitive topic and encourage rheumatic patients (and their partners) that want to expand their family to seek solid advice from healthcare practitioners and patient organizations to find safe and healthy ways to realize their dream.

In collaboration with the client we developed the campaign concept, messaging and visuals including, a logo and a set of illustrations for the campaign. I also delivered the design for the campaign website, SoMe posts, rapports, flyers and various other marketing collateral. In addition to this, the client received a style guide and templates that allowed the client to make its own SoMe posts for the campaign.