FLAVORCAN INTERNATIONAL INC.

Another proposed logo is for Flavorcan International Inc., a Toronto-based company that is Canada's premier manufacturer of flavours and a source of national pride because it is 100% Canadian-owned. Their products, which are shipped worldwide, deliver taste solutions that reflect the quality and innovation of Canadian manufacturing. This redesign proposal is aligned with the company's values of quality and innovation, aiming to represent these core principles visually.

They wanted to make their existing logo more modern. After seeing the current logo, I noticed the logo mark tilted to one side with a shadow, making it look more oblique. The font pairing didn't match for me. I don't particularly appreciate pairing two serif fonts together if I am trying to establish a visual hierarchy.

So, I decided to redesign the mark, making it appear straight with intention and ditching the shadow. I also gave the main font a bold sans-serif feel, making it look solid and legible.

"This design was specifically created for the brand; however, the client was unable to make a decision."