STACKS® Brand Guidelines | Branding | Brand Identity Design 2025

Stacks Brand Guidelines

Industry: Blockchain Technology, Startup, Tech Companies

The Stacks Brand Guidelines serve as the foundational document for maintaining the visual and communicative consistency of the Stacks brand within the dynamic and innovative blockchain technology industry. As a startup dedicated to revolutionizing decentralized applications and smart contracts, Stacks embodies a forward-thinking, tech-savvy ethos that these guidelines aim to capture and perpetuate.

The guidelines outline the core elements of the Stacks brand identity, including logo usage, color palette, typography, imagery, and tone of voice. Each section is meticulously crafted to ensure that all communications and representations of the Stacks brand are cohesive, professional, and instantly recognizable.

Logo Usage: Detailed instructions on the correct and incorrect applications of the Stacks logo, including clear space requirements, minimum size specifications, and variations for different backgrounds.

Color Palette: A curated selection of primary and secondary colors that reflect the innovative spirit and reliability of the Stacks brand. Each color is accompanied by specific HEX, RGB, and CMYK codes for accurate reproduction across all mediums.

Typography: Guidelines for the use of approved typefaces, including hierarchy rules for headings, subheadings, body text, and captions. This section ensures that all textual content is both aesthetically pleasing and easily readable.

Imagery: Recommendations for imagery style, including preferred themes, subjects, and color treatments that align with the brand’s visual identity. This helps create a consistent and engaging visual narrative across all platforms.

Tone of Voice: An outline of the Stacks brand voice and personality, incl

uding key messaging pillars and examples of preferred language styles. This ensures that all written content, from marketing materials to social media posts, resonates with the brand’s values and audience.

The Stacks Brand Guidelines are essential for anyone involved in representing the Stacks brand, providing a comprehensive framework for creating a unified and impactful brand presence in the blockchain technology sector.

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