Caribe Fantasy
Description
Caribe Fantasy is an innovative mobile application I designed to provide an interactive and immersive Basketball Fantasy experience for basketball fans in Puerto Rico. The app allows users to create and manage their own Fantasy teams and participate in both public and private leagues and competitions.
Problem
Despite the growing passion for basketball in Puerto Rico and the global popularity of fantasy sports, there was a significant gap in the market: the complete absence of a dedicated Basketball Fantasy app for Puerto Rico. Puerto Rican basketball fans were eager for a platform that not only captured the excitement of local and international basketball but also offered a user experience tailored to their specific needs.
Solution
I started by analyzing the desires and frustrations of the target audience to design intuitive and engaging user flows. This led to the creation of a mobile app that allows users to manage their own teams and compete with other fans within a local context.
Result
The result was the successful launch of an app that connects Puerto Rican fans with the world of Basketball Fantasy, allowing them to feel the impact of their management decisions. One month after its launch, Caribe Fantasy achieved over 10,000 downloads on the App Store and Google Play, becoming the most downloaded Fantasy app in Puerto Rico.