UX upgrade to outdoor eCommerce site. After monitoring the site, it was clear there were issues causing users to leave the site on average after 1 minute.

UX Improvements

Additional elements added to encourage user engagement, and to encourage visitors to travel further into the site.

Each element acting as a variable method to monitor user engagement.

Results

Even though the elements added were simple, the added changes showed a user retention rate increase of over 70%. Instead of users falling off the site after a few minutes, these changes kept users on the site for over 5 minutes on average.

Sales figures based on the upgrades are still being monitored.