Mark Exploration

It's not often obvious the sheer amount of sketches and ideas that go into one logo mark. The more sketches and ideas you get down on paper or digitally, the better the end result, always. Loved coming up with these mark ideas. Even when all your ideas are organically thought up, it's inevitable that some are already out there being used, which was certainly the case for some of these. While disheartening at first, it makes the final idea a bigger achievement.