HeartBeat : Branding and Packaging

Just for #designinspiration

Client - HeartBeat (goodbreif.io)

HeartBeat is a company that makes and distributes Mexican pastries. Their main product is made with fresh ingredients and served in 5-star restaurants nationwide. Their target audience is seniors. They want to convey a sense of faithfulness, while at the same time being business-like.

Project Challenges:

They want me to make the content visible and include a description of the product. They would prefer an old-fashioned design and would like you to use the brand color, which is Blue.

Deliverable:

Pastry Packaging Box and PosterI illustrated a senior-age couple whose happy faces indicate that after visiting the HeartBeat shop and eating pastries, they remembered their childhood love period. Add pastries and bakery types used on the inner side as a pattern. Nicely choose the tagline that attracts seniors.

See the full packaging and poster design presentation at: http://https://www.behance.net/gallery/205651137/Season-Bust-Food-Cane-Label-design-(Packaging)

#packagingdesign #pastryshop #pacakging #foodpackaging #branding #posterdesign #brandidentityesign #graphicdesign #creativepackaging #oldfashioned #boxdesign #vintagestyledesign