Accessibility-focused Design

Design thinking case study

Challenge Visualize students as square pegs fitting into round educational hole, with Advocates & Allies as the bridge between the two. Offer on-brand logo variations for marketing growth.

Result Different shapes blending with colors of positive meaning creating harmony while appealing to target audience. Delivered brand guide, and 55 on-brand graphics for ease of creating marketing material.

#Adaptability #Accessibility #Design #empathy #colortheory #typography #logo #branding #brandidentity

More by Pattie McNab

View profile