Elegant and classy typography logo concept

This is a concept of a logo for a news agency.

The name and spiky details symbolize cutting edge news, while classical serif type evokes a sense of tradition and formality.

The font is reminiscent of traditional print media like newspapers, books, and legal documents.

Its historical roots give the logo a sense of authority and reliability.

The logo is bespoke, the letterforms in the word "knife" constructed by hand.