PLAYWELL | LOGO DESIGN & BRAND IDENTITY

Playwell fashion brand was born with the mission of bringing stylish, individual and high-quality fashion products to consumers. With the goal of bringing customers a sense of comfort and confidence through unique and creative designs.

The Playwell fashion brand identity is built using a prominent neon green color, expressing dynamism and creativity while conveying the message of breakthrough and novelty of a fashion brand. In addition, neon green also brings a youthful, modern feeling, helping to attract the target customer group of young people who love to be different and dare to express themselves. The identity with neon green is not only impressive, attractive but also easy to recognize, helping Playwell become different from other brands on the market.

The Playwell logo is designed using sharp lines and stylized right-hand 2 letters P and W in the brand name. The letter P is stylized to resemble upward-pointing wings, representing the spectacular growth of the brand. The letter W is designed to resemble a tick, representing the "Play Well" meaning of the brand name. Overall, it creates an impressive logo, while expressing the Acceleration - Strength - Boldness of the brand.

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Client Playwell

Logo Design Project. Logo is designed for Fashion brand.

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