pinnacle logo design and brand identity
I recently designed a logo and brand guidelines for Pinnacle Consulting, a firm focused on growth, reliability, and forward-thinking strategies. My goal was to create a modern, professional aesthetic that would resonate with their target audience and help establish a strong, consistent brand identity.
Design Elements:
Main Logo: The central design features an abstract combination of the letters "P" and "C," intertwined with an arrow to symbolize progress and upward movement. This version is ideal for use in spaces where the full logo and company name can be prominently displayed.
Alternative Logo: I developed a minimal version of the logo for use in smaller spaces, ensuring that the brand remains clear and recognizable even when scaled down.
Social Media Icon: Understanding the importance of a strong digital presence, I created a simplified version of the logo specifically for social media profiles. This ensures consistent branding across all platforms.
Color Palette:
Blue: Chosen to convey trust, reliability, and professionalism—key attributes for a consulting firm.
Teal: Incorporated to add a modern touch, symbolizing innovation, growth, and fresh perspectives.
Typography: "Pinnacle Consulting" is presented in a clean, professional font that enhances brand presence and ensures easy recognition across various mediums.
Brand Guidelines: To ensure consistent application of the logo and overall brand identity, I also designed comprehensive brand guidelines. These guidelines cover everything from color codes and typography to logo usage across different platforms and mediums. This picture serves as a reference for maintaining brand integrity and uniformity in all communications.
If you appreciate my work and think I could be a good fit for your next project, I'd love to collaborate with you. I'm currently open to taking on new projects, so let's chat about how I can help bring your brand to life. Don't hesitate to reach out—I'm here whenever you're ready to get started!