Urban Recipe Brand

Created a refreshed logo for Urban Recipe, an organization tackling food insecurity. The design incorporates a stylized shopping cart to spark recognition among existing clients and volunteers who use carts during food distribution. The shopping cart also symbolizes permanence and stability, a more established and reliable source of support compared to a box or basket provided by food pantries and other temporary sources of food distribution. 

The bright, cheerful colors make the brand feel friendly and accessible to a diverse audience. The bold, clear typography reinforces approachability while also conveying strength and reliability, critical to building trust within the community. 

The logo refresh communicates the organization’s dedication to inclusivity and its mission to make a meaningful, lasting impact in the lives of those they serve.