Designed brand identity and a website for an Atlanta that reflects the high caliber of homes listed and sold, as well as his impeccable dedication to the client experience. 

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Background

Derek’s business was expanding quickly and he had outgrown his initial web presence. He was looking for help in creating a fresh online home for his agency.

We worked with Derek to understand the underlying goals and motivations of potential clients and built a brand and online experience to met the needs of homebuyers and sellers in the Decatur market.

Challenges

DISCOVERY & STRATEGY

Derek intuitively understood his clients, yet didn’t have specific positioning and segmentation data.

REDESIGN

He wanted his brand and site to reflect the caliber of homes and service he provides his clients.

USER-FOCUSED

Realtors sell themselves as a service. The site needed to balance showcasing Derek with the properties.

Solutions

DISCOVERY & STRATEGY

We conducted a competitive market analysis and developed buyer personas to inform the redesign.

REDESIGN

Clean typography and design elements convey professionalism and trust, ensuring the brand stands out in a highly competitive market. The website focuses on simplicity of user experience, getting available properties in front of potential buyers quickly and effectively.

USER-FOCUSED

We determined clients were drawn to images of clean, modern home interiors. We balanced imagery with quotes highlighting Derek’s personal approach.