Devonia Spring Water – On and on...

Devonia were looking to expand and grow. We helped them reframe their brand and increase their business value.

Devonia is an owner-managed spring water supplier with a difference. In 2005 Neil Graham founded the company with the bold idea that washing and reusing glass bottles would make a great environmental impact. Since then, they’ve calculated that their process saves roughly 94% of the CO2 emissions and energy costs of recycling. Their problem? Telling the world.

Wash – Refill – Deliver – Collect. And repeat. Over a decade of business shows that Devonia’s model is viable – profitable even. But with branding that blended in and failed to attract more high-end customers, growth was proving to be difficult. “Help us tell our story” was, as usual, the plea. Bringing Devonia’s ‘so-simple-it’s genius’ process to the fore with a personality and image that could sustain a more mass appeal was our challenge.