Local Legends chips

When creating the identity and packaging for Local Legends Food Company, a milk* initiative, I wanted to do more than just sell chips. It was imperative for the brand to tell a story, creating a world for Local Legends to expand and perhaps one day become a legend in its own right. Local areas in the U.S. inspired the chip flavors. For each of these flavors I illustrated characters and wrote stories based on the folklore of the region.