Redesign of Harney & Sons Packaging Design

Harney & Sons is an American tea company founded in 1983 in Salisbury, Connecticut, and now located in Millerton, New York. It specializes in high-quality loose teas and herbal teas, and offers several products that are organic and certified kosher.

Enter your Harney & Sons Packaging Redesign was a meticulous process that aimed to create a more cohesive and versatile visual identity, capable of keeping up with the brand’s growth and strengthening its connection with the public.

The typography and colour palette were carefully chosen to convey the quality of the products and the unique experience of enjoying a Fine Tea! The result is a packaging design that is not only pleasing to the eye, but also evokes sensations and emotions, making each sip of tea unique.