Proudly South African: UX/UI Re-design

A small family business, with a new fresh brand. My goal was to elevate this company and raise them to compete with new age methods. I helped them create a new brand, identify their market, and provided them with the tools they needed to succeed.

South African made, quality. The Original

This small business needed a revamp to elevate them from their original site, to a more modern look and feel. They went through a huge rebrand, including a name change.

This was their original site:

It was simple, but needed a modern upgrade.

The Upgrade

Improved copywriting, 98% SEO rated, and increased user conversions. User engagement went up by 32% in the first few months. User retention went from 1 minute to an average of 7 minutes.

Brett Beckermann
Website Analyst, Researcher and UX Designer
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