Universidad Siglo 21
Description
Universidad Siglo 21 is the most chosen private institution in Argentina, with over 80,000 students. By implementing e-commerce, it became the first university to offer 100% online enrollment for undergraduate, postgraduate, diploma programs, and courses.
Problem
The university aimed to provide students with the ability to enroll online through a personalized, responsive, and intuitive design. The challenge was to organize the information into a catalog that allows easy and quick access to each program, save user searches, and provide detailed information about each enrollment.
Solution
We designed a platform with an intuitive and adaptable user interface that enables students to search and select study programs and pay their tuition quickly and easily. Additionally, the platform offers a personalized user experience, allowing students to save their searches and preferences for future enrollments.
Results
The platform, with its intuitive, adaptable, and user-friendly interface, significantly improved the user experience and business outcomes. User research was a key process in creating an e-commerce platform that meets the needs and expectations of students.