Wingfest - 2023 Campaign Creative

Wingfest was designed as a corporate food and beverage campaign

run across all PENN Entertainment locations in 2023/2024.

The original concept was utilization of logo stickers

that could be interchangeable across various platforms

to allow our casino food and beverage outlets a higher level

of customization with their wing specials during football season.

The final creative ended up getting simplified from the playful

sticker-heavy look it originated with but the concepts live on.

Included for reference but not finalized are some custom mascot designs and additional stickers that were ultimately scrapped for the final creative concept.