🚀 Analytics Dashboard for Shoppable Ad Integrations 📊
Excited to share my design concept for an analytics dashboard that pulls and analyses data from shoppable ad integrations! This dashboard is designed to provide brands with valuable insights into user behaviour and the performance of their products sold directly through digital ads on social media.
📈 Dashboard Highlights:
Top-Level Stats: Instantly see how your current campaigns are performing with key metrics at a glance.
User Insights: Understand user behavior and preferences to tailor future campaigns more effectively.
Performance Analysis: Get detailed analytics to optimize ad strategies and boost sales.
🔍 Screens:
Overview Dashboard: Displays overall performance metrics, giving a comprehensive snapshot of how all campaigns are doing.
Retail Dashboard: Focuses specifically on the performance per retailer, providing detailed insights for each retail partner.
💡 Why This Matters: Brands can now use these insights to refine their marketing efforts, ensuring that each campaign is better suited to their audience, ultimately driving more sales and increasing ROI.
💡 Project Phase Insight:
This concept was part of the project phase where we were designing our high-fidelity screens for this new SaaS product. We also used this opportunity to rebrand the company. This is one of a few concepts that was presented, so stay tuned to see the other concepts!
This dashboard helps brands make data-driven decisions and achieve greater success in their advertising efforts!
#AnalyticsDashboard #UXDesign #UIDesign #ShoppableAds #DigitalMarketing #DataDrivenDesign #SaaS #Rebranding #Dribbble