Visual Identity for Amitie Fashion Brand
Inspired by a long-standing friendship with my female friend, I wanted to raise awareness about the importance of friendship in our lives. 💜💛
Amitie, a brand that epitomizes the power of friendships, is dedicated to fostering strong bonds and building a sense of community among young adults, regardless of gender or orientation. Through its meticulously crafted visual identity, Amitie aims to create a lasting impact on the fashion landscape.
The visual identity of Amitie reflects the brand's unwavering commitment to the bond of friendship. With a carefully chosen color palette, the brand captures the essence of friendship and togetherness. The blend of yellow with a hint of green and vibrant purple symbolizes the harmonious fusion of joy, vitality, and creativity that binds individuals in deep friendships.Amitie logo, crafted with bold typography, symbolizes Amitie's mission to strengthen and solidify friendships. Drawing inspiration from symbols of friendship, the interlocking letters form a captivating design that represents the interconnectedness and unity within the Amitie community.
Intertwining the letters, the logo visually signifies the bond and close connection between individuals, reflecting Amitie's dedication to fostering meaningful friendships. The interlocking design embodies the idea that friendships are interwoven, supporting and complementing each other.Amitie logo serves as a visual reminder of Amitie's commitment to creating a space where friendships flourish. It represents the brand's belief in the power of strong bonds and the positive impact they have on individuals' lives.Through its thoughtfully crafted visual identity, Amitie seeks to ignite a sense of belonging and inspire authentic connections. Fashion that Bonds isn't just a slogan - it’s a promise to create a space where friendships thrive and communities flourish.
Please note: Amitie is a fictional brand created for illustrative purposes. However, I hope you enjoyed the story and the branding concept. 🙃
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