Versatile Mani Branding

This project started with only the client's name, Imani. I crafted a moodboard and a persona after we had an interview. Next, I used the theme from the moodboard to ideate hand sketched concepts for this logomark. Next, I took queues from the moodboard to develop a color palette and fonts to include the work marks. After the concept brief and client selection I finalized the design and delivered final source files and ready to use imagery for multi-channel marketing, including facebook, instagram, X and website.