Project Details

Client: Soft Froth

Project Type: Logo Design

Deadline: 5 days

I'm excited to present the new logo for Soft Froth, a company specializing in high school curriculums for learning fashion design. Soft Froth stands out for its innovative approach, blending cutting-edge technologies with a sense of nostalgia, aiming to engage young adults.

Design Elements

• Lettermark: The "SF" lettermark was chosen to create a strong, memorable identity. The sleek design ensures that the logo is easily recognizable and effective when embroidered on uniforms.

• Color Choice: I used red as the primary color to symbolize energy, passion, and creativity—key elements in fashion design. Red also adds a vibrant, youthful touch that resonates well with Soft Froth's target audience.

• Typography: The bold, modern font style bridges the gap between nostalgia and contemporary design, reflecting Soft Froth's values of honoring traditional fashion while embracing new technologies.

• Versatility: The design maintains its clarity and impact across various mediums, whether it's printed, digital, or embroidered on fabric, ensuring consistent branding.

This logo aims to capture the essence of Soft Froth, blending a nostalgic feel with a modern, approachable design. I'm proud of how it turned out and excited to see it in use.

Feel free to share your thoughts and feedback!