Strategic Guide

Baojing, Hunan province, is the birthplace and heartland of Golden Tea. The mountains here are high and the forests are dense, the clouds are lingering, and the diffuse light is strong, so the golden tea trees can grow for 400 years. The origin of the world’s golden tea, no matter where they bloom or flourish, can be traced back to the mother tree of Baojing. The Miao ethnic group has had a great influence on Baojing Golden Tea for hundreds of years. They have lived in the deep mountains of Baojing for generations and have rich experience in the inheritance of herbal resources. From discovery to cultivation, the story of Baojing Golden Tea also embodies a mysterious and healing color.

Pica will reposition the market for Baojing Golden Tea, recognizing its scarcity and uniqueness as “Sacred Mountain of the Miao Ancestors, High-end Green Tea”, highlighting the differences between Baojing Golden Tea and ordinary green tea.

There is no word to depict  The prosperous beauty of Miao Village in the past

The Miao are a people who do not have a written language. For the Miao people, batik and embroidery are the words, and generations of Miao women have presented the myths of their ancestors, the totems of the tribe and the daily customs on the cloth. For thousands of years, the Miao people have gathered on Ludong Mountain in Baojing to sing and dance, select the best tea in the ancient tea garden, and give thanks and commemorate Miao King Lidong.

Cultural Roots: The Intersection of Myth and Reality

Talking about the Miao people and Baojing, many stories revolve around this Miao king. 

According to legend, the 12th generation Miao King Lidong was skilled in medicine, liked drinking tea, was kind and highly respected, and had a beautiful and virtuous wife. He led the tribe to migrate here, opened up the world, and multiplied. In order to prevent the invasion of foreign enemies, the Miao Village was set up as a distribution of the five elements of gold, wood, water, fire and earth, forming the Five Elements Miao Village of Baojing today. The prosperity of the ancient Miao village and the grandeur of the past scene have been passed down by word of mouth for the Miao people. King Miao was seriously injured in order to defeat the devil. The lamp of prayer was overturned by the mount, and the lamp oil flowed out and turned into seven ancient tea gardens, and the Miao King and his wife died and turned into Ah Gong Mountain and Ah Po Mountain, that is, the mountain gods of Lu Dong Mountain, protecting the people of the Miao village.

Legends, like free hand, always have a large area of rendering color, but tea continues to write a new footnote for legends. From the legend of King Miao to Lu Yu’s tea book, and then to the discovery and cultivation of Baojing golden tea, legend and reality are wonderfully interwoven, and finally come to the intersection point. The best Baojing Golden tea was born in the Golden Village of Lv Dong Mountain, which is the origin of the world’s golden tea.

Narrative pattern  Laying a gorgeous background

Baojing Golden Tea is precious and rich in nutritional value, but most of the time, it is sold as a local specialty. It is crucial to form its own cultural advantages in the tea market. Using classic Miao village elements to spread the ancient Miao tea has also been a slow and contemplative process.

Exploring the ancient Miao village, I am always deeply inspired by the craftsmanship of the artisans. Each handicraft brings a great impact, and when I see items adorned with Miao ethnic patterns, I always feel like there are hidden stories of the prosperous tea horse trade era in the distant history. In the past, there were plenty of people with time, but now there are not many who are willing to spend time and can control technology. To integrate the authentic Miao language, designers play more of a role in organizing and refining, symbolizing vibrant and lively patterns, reproducing the ethereal and mysterious gorgeous texture.

/ In the philosophy of the Miao ethnic group, everything can be transformed into a dragon. So in the decorations, whether butterflies or small birds, there are often dragon tails.

Rich ancient Miao charm The precise combination of tea and spirit

The Miao people believe in a worldview in which all things have spirits and live and die together, which is also reflected in their artistic creations. In Miao mythology, the ancestors of mankind were transformed from butterfly eggs, which shows the status of butterflies in the hearts of the Miao people. The Miao butterfly pattern usually has a chubby face and round eyes, which is also the ideal image of a butterfly mother.

The meaning of butterfly: good fortune is repeated

Extracting the elements of the butterfly dragon, the sacred style of creation has dynamic jumping decorations. Even in traditional cultural patterns, people associate “blessings” with “butterfly” and “butterfly” with “fold,” meaning “good fortune comes”.

Circular arrangement in the center: endless vitality

The circle is widely used in the wax printing and embroidery of the Miao ethnic group, symbolizing the worship of the sun. The Miao people often arrange patterns symmetrically around the center, which conveys blessings from the gift-giver or messages of reunion and happiness.

Dual Facets: The Subtlety and Boldness of Ethnic Elements

Business gifts emphasize elegance, practicality, and quality. How to make good use of ethnic elements is the primary topic. The same pattern is dyed twice into the dual themes of embroidery and Miao silver, highlighting the rich colors of Miao embroidery to give distinctive personality to Baojing Golden Tea. The texture of silver is reinterpreted on paper, allowing people to perceive the prosperity and flourishing development of ancient Miao villages on the box surface.

Afterword

Baojing Golden Tea is a regional public brand strategy plan released by Mr. Shuwei, Qi in 2024. This is the largest regional public brand strategy upgrade in the history of Baojing Golden Tea. This release is an interpretation of the high-end business gift plan, and Pica will provide a systematic explanation in three phases to guide tea enthusiasts to better understand Baojing and Baojing Golden Tea.