LEVENTS® brand persona | by BEAN CREATIVE®

BEAN CREATIVE®
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    To refine LEVENTS®' brand strategy and positioning, we developed a tailored brand personality: "Young Rich Asian." This persona was crafted to resonate with LEVENTS®' target audience of stylish, young individuals, strengthening the brand’s connection and appeal in the streetwear market.

    Full case study — https://www.bybean.co/work/levents

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