Scarcity #UXlaw 4
Scarcity is a psychological principle where people place higher value on items that are perceived as scarce. In UX design, this means ๐๐๐๐๐ก๐๐๐ ๐ ๐ ๐๐๐ ๐ ๐๐ ๐ข๐๐๐๐๐๐ฆ ๐๐ ๐๐๐๐๐ก๐๐ ๐๐ฃ๐๐๐๐๐๐๐๐๐ก๐ฆ ๐๐๐ ๐๐๐๐๐๐๐ ๐ ๐ข๐ ๐๐ ๐๐๐๐๐๐๐๐๐๐ก ๐๐๐ ๐๐๐๐ฃ๐๐๐ ๐๐๐๐ .
๐ ๐๐ก๐ฒ ๐ข๐ญ ๐ฐ๐จ๐ซ๐ค๐ฌ:
โ When people believe something is in limited supply, they feel a sense of urgency to acquire it before itโs gone.
โ This principle taps into the fear of missing out (FOMO), motivating users to take immediate action.
๐ ๐๐ฑ๐๐ฆ๐ฉ๐ฅ๐๐ฌ ๐ข๐ง ๐๐ ๐๐๐ฌ๐ข๐ ๐ง:
โ ๐๐ข๐ฆ๐ข๐ญ๐๐ ๐๐ข๐ฆ๐ ๐๐๐๐๐ซ๐ฌ: E-commerce sites like Amazon and eBay use countdown timers to show limited-time deals, prompting users to buy quickly.
โ ๐๐ญ๐จ๐๐ค ๐๐ฏ๐๐ข๐ฅ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ: Booking platforms like Airbnb and Booking.com display messages like "Only 2 rooms left!" to encourage immediate bookings.
โ ๐๐ฑ๐๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ ๐๐๐๐๐ฌ๐ฌ: Services like Spotify Premium offer early access to new features or content for premium members, creating a sense of exclusivity and urgency.
๐ ๐๐จ๐ฐ ๐ญ๐จ ๐ฎ๐ฌ๐ ๐๐๐๐ซ๐๐ข๐ญ๐ฒ ๐ข๐ง ๐๐ ๐๐๐ฌ๐ข๐ ๐ง:
โ ๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ ๐๐ข๐ฆ๐ข๐ญ๐๐ ๐๐ฏ๐๐ข๐ฅ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ: Clearly display stock levels or time limits to create urgency.
โ ๐๐ฌ๐ ๐๐จ๐ฎ๐ง๐ญ๐๐จ๐ฐ๐ง ๐๐ข๐ฆ๐๐ซ๐ฌ: Integrate countdowns for sales or special offers to motivate quick action.
โ ๐๐ฆ๐ฉ๐ก๐๐ฌ๐ข๐ณ๐ ๐๐ฑ๐๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ข๐ญ๐ฒ: Offer exclusive deals or early access to loyal customers to make them feel valued and special.
Have you explored this in your designs? Let's discuss in the comments below!
