LEVENTS® brand strategy | by BEAN CREATIVE®

LEVENTS®, established in 2019, has swiftly risen as a leading streetwear brand in Vietnam, recognized for its high-quality, minimalist yet fashionable designs that resonate strongly with the youth.

Despite their initial success, LEVENTS® faced the challenge of maintaining their appeal in a rapidly evolving market, which consequently formed barriers to their globalization goals. With competition intensifying and new generations of consumers emerging, LEVENTS® needed to evolve their branding strategy to ensure differentiated positioning and sustainable social impact centered on personal empowerment.

Full case study — https://www.bybean.co/work/levents