CELA PAW pet food packaging | by BEAN CREATIVE®

Although the initial brief was to develop an identity system for a standard pet spa, we envisioned Cela Paw’s potential to expand into luxury pet products, including premium pet food.

To support this future growth, we proactively designed packaging for their pet food line. We integrated key elements of the brand’s identity—such as custom illustrations, the distinctive color palette, and unique fonts—into the packaging. This ensures that the pet food products not only align with Cela Paw’s established brand image but also stand out as part of their premium product line.

Full case study — https://www.bybean.co/work/cela-paw