Frozen Hour

A good friend of mine was in need of a logo for a side-hustle business she was looking to start - Frozen Hour Cocktail Cart. I knew her personal style and that her favorite color is purple... after a few iterations, this lovely little number was born. After playing with the negative space between the F & H letters in this font, that lightbulb moment happened where I saw the cocktail glass with a straw, thus the separate logo mark below. I love how this turned out, I love the playful nature of it, and it feels very much like her.