Ocean Rosy Logo Design
📣The Challenge
Ocean Rosy, a nascent non-profit organization dedicated to marine conservation and research, approached us with the need for a compelling visual identity. Their core mission is to protect and preserve marine ecosystems, with a particular focus on sharks and manta rays. The challenge was to create a logo that not only represented the organization’s values but also resonated with their target audience of marine biologists, environmentalists, policymakers, and the general public.
📣Our Solution
We developed a circular emblem logo that symbolizes unity, protection, and the cyclical nature of marine life. At the heart of the design is a mermaid, a mythical figure often associated with the sea, reimagined with shark gills and a fishtail to reflect the organization's focus on these creatures. Surrounding the mermaid are a manta ray and a shark, underscoring the organization's commitment to their conservation.
To evoke the dynamic nature of the ocean, a minimalist wave-like line is incorporated into the design. The organization's name, "Ocean Rosy," is prominently displayed in the center using the Western Brother typeface, selected for its modern and elegant aesthetic.
The color palette, comprised of deep teal (#173258), bright turquoise (#0fabbf), and white (#ffffff), was carefully chosen to evoke the ocean's depth, vitality, and purity. These colors work in harmony to create a visually appealing and memorable logo that reflects the organization's mission and values.
📣Outcome
The resulting logo is a powerful visual representation of Ocean Rosy, effectively communicating their commitment to marine conservation. The design is versatile, allowing for seamless integration across various platforms and applications. By combining strong symbolism, a harmonious color palette, and a carefully chosen typeface, we have created a logo that resonates with the organization's target audience and inspires action towards ocean preservation.
📣Deliverables
• Comprehensive logo design concept
• Detailed design rationale
• Multiple logo variations (color, black and white, horizontal, vertical)
• Digital logo files in various formats (AI, EPS, PNG, JPG)
• Brand guidelines
📣Design Process
• Research: In-depth analysis of Amorous Estate's brand identity, target audience, and competitive landscape.
• Concept Development: Generation of multiple logo concepts based on the project brief.
• Design Refinement: Iterative process of refining logo designs based on client feedback.
• Color Palette and Typography Selection: Careful curation of colors and fonts that align with the brand's aesthetic.
• Logo Application: Creation of logo variations for different applications (website, stationery, social media).
• Brand Guidelines: Development of a comprehensive style guide for consistent brand usage.
Client Website
Inspired by the elegance of Ocean Rosy?
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Our team at Das Design Studio was thrilled to bring the vision of Ocean Rosy to life through their logo. We believe that every brand deserves a unique identity that resonates with its audience.
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