Purrfect Brew- Branding

Purrfect Brew

Purrfect Brew is a cat cafe that also provides a delicious variety of coffee. This is a personal project.

Logo:

The logo features a cat climbing onto the text but also combines two cats in yin yang style to create the shape of a coffee bean

Imagery:

High-quality photographs of resident cats, delicious beverages, and cozy interior spaces. Cats drinking coffee which are bright, inviting, and evoke a sense of warmth and contentment.

Brand Applications:

Patterns:

Patterns created to be used on bags and boxes.

Cup Design:

Eco-friendly coffee cups, that reflect our brand colors and logo, reinforcing our commitment to quality and sustainability.

Coffee Menu:

Cute menu showing the variety of coffees available.

Conclusion:

Purrfect Brew’s branding encapsulates the harmonious blend of a premium café experience with the heartwarming mission of cat rescue and adoption. By creating a cohesive and inviting brand identity, we aim to attract a loyal community of cat lovers and coffee enthusiasts who share our values and enjoy the unique atmosphere of our café.

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