1910 Genetics’ Pipeline page

Serving the catalysts of computational biotechnology: 1910 Genetics’ Pipeline page.

We approached the design of the Pipeline page wanting to step away from the conventional presentation of listed items that usually base their approach on forming a grid.

Instead of using a grid with images to show list the areas of application of 1910’s technology, we created a list with dynamic images that slide into view from the background. The images follow the cursor on mouseover, making what is usually a dull section, quite animated.

The bottom CTA is also dynamic, as the cursor itself turns into the CTA button leading to the Platforms page.

Case study: https://www.fiftyseven.co/case/1910-genetics