TIMELESS / First look
"There is a home. There's work. And there is Timeless - a network of lounge spaces where you will feel at home."
The task before us was to make a website that would help reveal the positioning of Timeless spaces. It is important to show that Timeless is a special place where visitors can enjoy the atmosphere of luxury and aesthetics, get quality service, spend time comfortably and immerse themselves in the magic of the third place.
We came up with the idea to bring some mystical component to the concept, to show that Timeless is more than just a chain of establishments. In our idea reality borders on fantasy and dream. Here we see the visitor flying down surrounded by flying objects. It's like Alice falling down the rabbit hole into a dream world. In this way we realize that the spaces of Timeless are truly magical and unique.
For the locations, we created portals that also show the connection between the world of reality and dreams. Within themselves they hide spaces where time stops. We also had to figure out how to use the company's signature pattern. The idea of creating doors to other dimensions came to us immediately, but we spent some time thinking about how to make these passages visually. We asked neural networks to show us various examples, but it was all very formulaic. And then it dawned on us that instead of making stereotypical portals, passages to other dimensions, we could make the pattern three-dimensional and animated, so that it made up the construction of the tunnel itself. It came out fiery and unlike anything else.