Exotix is a vibrant and dynamic online store offering customers fresh, high quality, premium exotic fruits and vegetables from around the world. With a focus on variety, quality and shopping convenience, Exotix inspires culinary exploration
and promotes healthy lifestyles.

Tasks

• Identify target audience demographics, preferences, characteristics, and needs.

• Create user path from search to checkout.

• Visualize store interface and functionality concept.

• Develop user interface with usability, visual appeal, brand style and harmony.

• Ensure optimal display, functionality
and flexibility across devices and screens.

Design Process

• Research: Conducting thorough surveys, interviews, and market analysis to understand potential buyers' preferences and expectations.

• Moodboard: Gathering and selecting diverse images, colors, textures, and design elements for visual inspiration.

• Customer Journey Map: Creating a comprehensive user flow diagram to streamline navigation and enhance efficiency.

• Prototypes: Developing detailed prototypes on Figma to showcase user experience and interactivity.

• UI Design: Designing layouts, selecting colors, fonts, icons, etc., while refining them to meet UX design requirements.

• Design System: Defining, documenting, and leveraging core design elements for consistency and efficiency in development.

• Animation: Creating animation to enhance user experience and draw attention to key interface elements.

I’m open to new work!

📩 Email – daria.maksimchenko@gmail.com

🚀 Telegram – t.me/daria_maksimchenkо

🎨 Instagram – d.maximchenko