Knee Deep Denim

Since 2012, Knee Deep Denim (KDD) has grown from a small Etsy shop to a popular destination for EDM outfits, sports gear, bachelorette weekend wear, pool party fashion, and vacation looks. As a woman-owned, Arizona-based company, KDD offers a vast selection of USA and locally made clothing, all designed to empower women to feel confident and proud of their appearance.

I had the pleasure of creating the main logo for KDD, helping to shape their bold and unapologetic brand identity. Their mission is to empower, validate, and celebrate their clients, treating them as integral members of the KDD community. This community-driven approach has not only set them apart but also helped them thrive through challenges, including the pandemic.

Working with KDD has been an incredible journey, and I am proud to have contributed to a brand that champions women and delivers a fun, easy, and inclusive shopping experience.