Logo Redesign

The Lackawanna River takes its name from Lech-uh-wanna, a Lenni Lenapi word meaning "stream that forks". The Lenapi, an Algonquian speaking tribe, inhabited the Delaware and Upper Susquehanna Valleys at the time of European settlement. The words Lehigh and Lackawaxen may also derive from the same Algonquian word. The Lackawanna River is also well-known for its populations of Brown and Rainbow Trout.

This rebranding project was for a local nonprofit, Lackawanna River Conservation Association. Created by local citizens in 1987, the LRCA serves to promote the restoration and conservation of the Lackawanna River and its watershed resources in Northeast PA. As a nonprofit and non-political organization, the LRCA has been promoting the river and its watershed through Watershed Management Programs, educational outreach, community events, consensus building and partnerships. Their mission spans the entire length of the Lackawanna River Watershed which starts in Union Dale, flows down through Carbondale, through Scranton, past Old Forge, and ends in Duryea where it drains into the Susquehanna River.

The mission of the LRCA is to involve citizens of the Lackawanna River Watershed with conservation and stewardship of the river, its tributaries, and water resources. The LRCA works proactively with other nonprofit organizations, community groups, and public agencies to plan and promote projects and fundraising events that will enhance the Lackawanna River Watershed and support local communities. 

LRCA's old logo featured fun and playful organic representations of the water, trees, and sun.

For the redesign, I wanted to keep the organic feel while highlighting the story behind the name of the Lackawanna River as well as some of its most important inhabitants - the trout.

The organization ultimately went in another direction with their redesign.