Brand Identity Design: Nonprofit Organization

Pro Bono Visual Identity Redesign for Individual Abilities in Motion (I AM), Northeast Pennsylvania Chapter of the United Spinal Association

About the Organization:

Individual Abilities in Motion (I AM) is dedicated to supporting individuals with mobility impairments, helping them achieve the highest possible level of life satisfaction. By discovering, celebrating, and developing each individual's unique abilities, I AM empowers its members to reach their full potential.

I AM's vision is to be the leading organization in Northeast Pennsylvania, offering mentoring, motivation, support, and opportunities from peers and experts to individuals with mobility impairments. We are a trusted source of knowledge, experience, and resources, providing programs and activities that help our members overcome obstacles and enrich their lives.

My Approach:

Drawing inspiration from the original design and the organization's mission, I aimed to create a modern, clean, dynamic, and powerful logo. The goal was to convey a sense of action, reflecting the diverse and vibrant activities that I AM organizes. The new visual identity not only honors the essence of the original branding but also embodies the spirit of movement, empowerment, and community that defines Individual Abilities in Motion.