Brand Identity Design: Healthcare & Wellness Industry

The Client:

A young chiropractor with a desire to open his own practice aimed to help people of all ages heal, sought a branding package that diverged from typical chiropractic branding. He wanted to avoid the usual clichés of hands, abstract swish figures, and rigid blue spines, seeking something truly unique that focused on the "art" of chiropractic care.

His chiropractic approach transcends merely adjusting bones; he focuses on addressing the root causes of problems holistically. This means considering the whole body and mind, and how lifestyle, nutrition, and physical health interplay. To reflect his philosophy, I wanted to give this project a branding style that was organic, yet sleek and modern.

The Approach:

Understanding my client's wish to emphasize the "art" in his healing methods, I knew I had to think creatively. Instead of designing a literal, static graphic, I pulled out some acrylic paint and some brushes and crafted abstract representations of vertebrae, producing bold black marks that were then digitized and refined. The result is a beautiful and distinctive logo that communicates "chiropractor" in a fresh and innovative way, perfectly balancing an organic feel with a sleek, modern aesthetic.