Role: Lead Designer

This design was created for Activision Blizzard and the Overwatch League. Specifically, creating a visual identity for college-level esports within Overwatch's Path to Pro scene.

Studies are Everything

There were many iterations of the logo created before the final pass. Pose studies were crucial at this stage in order to determine which pose for D.Va, chosen mascot for the Collegiate scene, would best align with the other two logos within the Path to Pro identity system. Along with this, the overall shape of the logo needed to be determined as what would best resonate with the core audience of college students entering the Path to Pro scene.

In the end, mirroring D.Va's pose to mimic the same direction as the upper-level Contenders logo became the final choice. Along with this, removing the small bunny logo on the mascot's chest would keep the silhouette clean and align best with the other brand identities. Final typefaces were set from within the brand guideline system, and resulted in a clean and consistent logo that would fall into the family of Overwatch Path to Pro.