ICECRO

Is a producer of healthy ice cream, dairy and plant products from Solnechnogorsk. The assortment is divided into 4 functional lines - classic ice cream and Greek yogurts on farmer's milk, sugar-free protein ice cream and protein shakes with high protein content, sour cream and condensed milk, lactose-free and sugar-free.

Task:

1 To rebrand the old mascot with the overall rebranding of the identity in mind. Put into an instagram format to drive the narrative from it. Develop 4 roles for Cro as in the ranges: classic, sport, vegan and vita.

2 Develop alternative packaging to reflect the overall rebranding of the identity from the materials provided: for a 310 gram paper container and a gastro container. Flavors: mint pumpkin with pumpkin seeds, caramel with peanuts and strawberry with coconut.