Branding Design for Lusso

The branding design for Lusso, an Italian hotel brand, embodies a sophisticated yet inviting aesthetic through the use of earthy tones, which evoke a sense of connection to nature and the rich landscapes of Italy.

The choice of elegant serif fonts adds a touch of timeless chicness, reinforcing the brand's luxurious identity while ensuring readability and refinement.

The logo is thoughtfully showcased against various backgrounds, highlighting its versatility; whether set against a muted clay or a serene sage, it maintains its elegance.

This design reflects the essence of Italian hospitality and creates an inviting atmosphere that resonates with guests seeking comfort.

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