As part of the Student Council, we are gearing up for Fresher's Week, a pivotal event where we welcome new students to our university. A key element of this initiative is the creation of Fresher's Bags, which will be filled with goodies and essentials for the incoming batch. These bags not only serve as a warm welcome but also help new students familiarize themselves with local businesses in Weimar.

Design Overview

These designs are part of our promotional campaign aimed at local shops and businesses. We are reaching out to encourage their participation by contributing items such as vouchers, discounts, small promotional gifts, and other goodies to the Fresher's Bags. The goal is to create a mutually beneficial relationship where new students discover and support local businesses while businesses gain exposure to a new customer base.

Design 1 & Design 2 (First Image)

• Language: German (Design 1) and English (Design 2)

• Message: Both designs aim to advertise local businesses' contributions to the Fresher's Bags.

• Elements:

  • Illustrations: Both designs feature playful illustrations of goodies being packed into a bag, symbolizing the excitement and welcome new students will feel.

  • Color Palette: Warm and inviting colors to create a friendly and engaging atmosphere.

  • Text: Clear and concise messaging in both German and English to reach a broader audience.

Design 3 & Design 4 (Second Image)

• Language: German

• Message: Similar to Designs 1 and 2, these designs also encourage local businesses to participate in filling the Fresher's Bags.

• Elements:

  • Illustrations: Both designs have engaging illustrations with a whimsical touch, such as a frog character (based on a meme about freshers in college) and various goodies.

  • Color Palette: Vibrant and eye-catching colors to draw attention and generate interest.

  • Text: Direct and informative messaging to effectively communicate the purpose and call to action.