For this project, I was tasked with creating a fictional poster that advertised for Charleston, South Carolina's Farmer's Market. The poster needed to include location information, a short blurb about "The Piccolo Spoleto Festival", hours, website information, and must be entirely created in Adobe Illustrator.

My inspiration combined the gorgeous, rolling fields of South Carolina's farm lands, the warm sun shining behind them with a glass of southern sweet tea, served in the beloved Mason jar. I stuck with colors that inspired images of leafy greens and warm sunshine. The typefaces were chosen to allow for maximum readability from a distance, while the swashes includes in some of the tails and legs in the letters remain reminiscent of a hand-painted sign.

Mockup courtesy www.unblast.com

Inspiration

Process