Rebrand: Fictional Energy Company "I.R.E." Goes Public

Infinity Renewable Energy (IRE) is a (fictional) cutting-edge high-tech company that produces energy conducts research on developing renewable energy solutions such as solar cells, wind turbines, hydrogen-based technology, and many other technologies. This is a fortune 500 company who conducts business nationally and internationally.  

In the past, IRE has been conducting business exclusively with large utility companies and government agencies. It has been a major player in the energy sector for years. However, IRE has not been a familiar name in the consumer market. 

To expand their market-share the company has decided to sell energy-saving products directly to consumers. IRE is planning to have a re branding process and launch a new marketing campaign to make the company a household name. They want to promote a new line of products that generate alternate energy such as solar panels and small-scale wind and hydro turbines which generate power for local municipalities and individual homes. 

The company envisions promoting high-efficiency appliances for the domestic markets such as refrigerators, dishwashers, washing machines and LED lights etc.