Explorer's Elixir Branding Kit
Explorer’s Elixir is a limited edition release coffee brand that focuses on historically theme coffee blends. When they approached me to help them create a new branding system and packaging, their primary goal was to turn the brand into “Art that jumped off the shelf.”
Together, we did just that, using the coffee bags as a canvas for historically themed paintings that share a story about each release. Both the branding and the packaging feature historical illustrations of explorers from the 1400s up until the 1900s, which are all original artwork.
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