Floto Graphy - photo editing app logo

Brief:-

The "Floto Graphy" project involved designing a logo for a cutting-edge photo editing app. The app combines advanced editing capabilities with a user-friendly interface, catering to both amateur and professional photographers. The client wanted a logo that visually captures the essence of the app—creativity, transformation, and limitless possibilities. The concept of a floating mountain with a night view was chosen to symbolize the app's ability to elevate ordinary photos into extraordinary works of art, capturing the beauty and mystery of nature.

The primary goal of the project was to create a visually striking and memorable logo that resonates with the target audience and communicates the app's core features and values. The logo needed to convey a sense of creativity and wonder while maintaining a modern and professional aesthetic. By incorporating the imagery of a floating mountain and a night scene, the design aimed to reflect the app’s transformative power and its capacity to bring out the hidden beauty in every photograph.