Project Overview

Discovering India's Playground with Decathlon.​​​​​​​

Why search far and wide for sports gear? Decathlon is just around the corner. Decathlon's campaign illuminated the presence of its stores across India, bringing sports closer to enthusiasts with ease. Through engaging social media initiatives and innovative location-based advertising, we connected individuals to their nearest sporting haven. This strategic approach not only amplified store awareness but also fostered a community eager to embark on their fitness journeys.

Category

Sports

Service

Strategy, GTM Plan

The outdoor campaign was designed to grab attention in high-traffic areas, utilizing billboards, interactive kiosks, and live demonstrations that showcased the smartwatch's cutting-edge features.

Decathlon embarked on an ambitious campaign to weave itself into the fabric of India's sporting culture.

Through a blend of local insights and vibrant storytelling, we turned stores into community hubs where the spirit of sport lives and breathes.

The result? A surge in footfall, a stronger brand connection, and an India more in love with sports than ever before.